Cozy footage of a man jumping on muddy grass fades into a shot of a group of earthy hipsters playing instruments and reading together, which transitions to video of people painting and playing pool.
This was the setting for a viral TikTok in February 2021, which introduced the world to The Garden — an off-grid, “intentional community.” The commune’s website describes the area as “a place to sprout, bloom, and grow in harmony with nature.”
Critics describe it as a cult.
What happened to The Garden?
Over the next few weeks, a number of creators emerged from the community with a steady following. At its peak in March, @treeisalive had 83,000 followers, @rocknrelmusic had 42,000 followers and @amillandbritt had 18,000 followers, according to Insider.